Media Planner
About
Media planners work in the media department of most advertising agencies. They are responsible for putting ads in the right place at the right time, reaching the desired audience for the least amount of money.
Media Planners use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as successfully as possible. They apply a skill of media and communication platforms to spot the most suitable mediums for building perception of a client's brand.Media planners work with press, television, radio, online media including internet through websites or apps and communication platforms to build perception of a client's product.
Various Paths To Follow
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Path 3
Know More About Media Planner
Skills | Personality | Interests Required
Skills & Aptitude
Active Learning
Active Listening
Critical Thinking
Learning Strategies
Mathematics
Monitoring
Reading Comprehension
Speaking
Coordination
Negotiation
Persuasion
Service Orientation
Social Perceptiveness
Complex Problem Solving
Judgment and Decision Making
Systems Analysis
Systems Evaluation
Management of Personnel Resources
Time Management
Personality
Achievement/Effort
Adaptability/Flexibility
Analytical Thinking
Attention to Detail
Concern For Others
Cooperation
Dependability
Independence
Initiative
Innovation
Integrity
Leadership
Persistence
Self Control
Stress Tolerance
Interests
Artistic
Enterprising
Conventional
Jobs, Future Prospects & Salaries
Future Prospect
Salary Growth In India
Min Salary | Max Salary | |
---|---|---|
Entry Level | 480000 | 500000 |
Middle Level | 500000 | 550000 |
Senior Level | 550000 | 660000 |
This information is collected through various resources students are required to check themselves before making any career decisions.